UnionBank of the Philippines (UnionBank) is one of the largest private domestic commercial banks in the country and ranks among the top 5 in key financial results, rising from being among the top 20 in 1993, its first full year of operation as a universal bank. A full service universal bank with impressive fundamentals, it is now recognized as among the industry’s lowest cost producers measured by revenue-to-expense ratio and most profitable in terms of return on equity, return on assets, and absolute income.
UnionBank is a partnership of three of the most respected institutions in the country: Aboitiz Equity Ventures (AEV), the largest industrial and commercial conglomerate based in southern Philippines, engaged in power generation and distribution, financial services and food businesses; Social Security System (SSS), one of the country’s biggest and strongest pension fund, offering enhanced services to benefit its members; and The Insular Life Assurance Company, Ltd. (Insular Life),the first and only Filipino mutual life insurance company in the Philippines that has grown to become a one-stop full financial institution with its broad range of services.
The Bank considers the following to be its principal competitive strengths:
- Leads in providing technologically advanced and customized banking products and services catering to the specific customers’ needs
- Enjoys strong and consistent performance from treasury operations; and,.
- Achieves high level of efficiency and productivity.
The Bank’s corporate vision is to become one of the Top 3 universal banks in the Philippines with respect to market share, profits and customer coverage. UnionBank anchors its business undertakings on FOCUS, an acronym for its strategic initiatives to build financial value, achieve operational excellence, expand its customer franchise, create a unique brand, and deliver superior innovations keeping in mind the Bank’s brand attributes of being RELEVANT, EXPERT and CHALLENGING CONVENTION.
UnionBank aims to continuously distinguish itself from its competitors through, among other things, its innovative technologies and products, customer service and cash management solutions to relevant target customer groupings. The Bank has championed e-commerce in the Philippines and is very successful in creating electronic communities for multinational and domestic corporations and key government institutions. Customers transact and access information through the Bank’s strategically located nationwide branch banking network and automated teller machines, supported by a call center and its internet bank, www.unionbankph.com.