ABOUT VISA ELECTRON: What is Visa Electron?
  • A leading global electronic debit product
  • Lets consumers have direct access to their bank accounts from anywhere in the world
  • Provides convenience and security through signature-based or pin-based verification
  • A major driver behind the global growth of electronic pay system
  • Addresses the growing consumer desire to use electronic payment in place of cash
  • Widens Visa's global leadership in debit products
  • Works with both Point of Sale (POS) terminals and ATMs

Visa Electron Facts & Figures:
  • First introduced in Europe in 1984 as a debit product
  • Since then has grown into the most widely accepted electronic debit product in the world

As of September 2000:
  • More than 131 million Visa Electron cards in use, issued by financial institutions in 65 countries
  • Major regions where Visa Electron are in use include Asia Pacific, Europe, Latin America, Central Europe and the Middle East
As of December 2007:
  • Over 27 million merchant locations and 1 million ATMs around the world can accept Visa Electron

PHILIPPINES
  1. Global Growth in the Number of Visa Electron cards (millions):



  2. VISA Electron in the Philippines:
    1. Market facts:
      • introduced in 2000
      • accepted locations will utilize existing credit card/debit card infrastructure

    2. Visa Electron benefits to the Philippines:
      • This product is ideal for the current climate, when people need a payment system that provides security and convenience
      • Provide cardholders with the convenience of using one card for both physical and virtual transactions
      • Helps restore investors confidence in the Filipino financial services industry
      • Provides avenue for all depositors to access their bank accounts

    3. VISA Electron and the Consumer:
      1. How the consumer benefits from Visa Electron:
        • eliminates the risk of carrying large amounts of cash, as consumers can access bank accounts directly
        • provides the convenience of an electronic payment card without the need to pay by credit
        • gives cardholders more convenience, flexibility and choice in paying for purchases


      2. How a consumer gets an E-ON Visa Electron card
        • a consumer can get a VISA Electron card by opening an EON Cyber Account at any UnionBank branch
        • a consumer can get a VISA Electron card by opening an EON Cyber Account online at http://www.unionbankph.com

      3. 3c. How a consumer uses a VISA Electron Card
        4. The consumer shops at any merchant that has identified itself with the Visa Electron logo






  3. VISA Electron Security
    • It is 100 percent authorized online
    • Every transaction requires a signature, PIN or password-based verifcation. This protects the consumer from unauthorized transactions
    • VISA Electron is protected by the same extensive international risk management systems as Visa Electron