Mission And Vision
The Bank’s corporate vision is to become one of the top three (3) universal banks in the Philippines in respect to market capitalization, profits and customer coverage, grounded on its purpose of “Making the Diff” by connecting and enabling communities through Smart Banking in the spirit of UBUNTU, which means community building. To achieve this vision, UnionBank has adopted five (5) key strategic imperatives, referred to as “FOCUS”, which is an acronym for the following:
- Financial Value: Enhance the financial value of the Bank’s operations;
- Operational Excellence: Increase productivity while reducing costs;
- Customer Franchise: Increase customer base and reduce customer attrition;
- UnionBank Brand/Experience: Establish a unique brand image in strategic markets; and
- Superior Innovation: Continue to offer innovative products and services.
We are a dynamic and caring team of bold, smart and engaged experts committed to make the difference for our customers, shareholders, community and UnionBankers by creating meaningful experiences and innovative services and solutions thereby converting our customers into advocates.
We Make Da Diff!
Purpose
To Make Da Diff by elevating lives and fulfilling dreams
Vision
To become one of the Top 3 universal banks in the Philippines by building a bank of enduring greatness
Brand
Promise: Smart Banking
Attributes: Relevant, Expert& Challenging Convention
Values
Magis: Do More, Do Better, Do Greater
Ubuntu: Engage community, because a person becomes human only when he belongs.
