Marketing Challenge for Business Undergraduates
In line with its vision of developing future movers and shakers of Philippine society, the Ateneo Junior Marketing Association (AJMA), in partnership with UnionBank, held its annual flagship project, the Ateneo Intercollegiate Marketing Seminar (AIMS) last November 19 at UnionBank Plaza, Pasig City.
AIMS is a 3-day prestigious and equally rigorous marketing competition from top business colleges in Metro Manila such as, the Ateneo De Manila University, De La Salle University, University of Santo Tomas, University of the Philippines, University of Asia & Pacific, and Enderun Colleges, among many others.
More than 30 teams composed of 3 to 5 junior and senior marketing students worked hand in hand to apply what they know about marketing and showcase their creative executions.
This year, UnionBank was the Co-Presenter and Case Study Partner wherein the identified case study was the Cebu Pacific GetGo Debit Card by UnionBank.
Besting other finalists, Team TFT won the grand prize of PhP100,000.00 by providing a three-phase strategy campaign centered on the tagline “spend smart, spend with debit.”
Team TFT (center) receiving the grand prize presented by the panel of judges, (from left) Cebu Pacific Marketing Manager Elia Soon, Cebu Pacific Partnership Manager Karla Caraan, UnionBank Product Manager Maria Joanna Perez and UnionBank AVP for Debit and Credit Cards Tim Diosana.