UnionBank Trains Students to Convert SMEs to e-Commerce
UREKA Trains Students to Convert SMEs to e-Commerce
The First UREKA E-Cadet Program equips students with skills to set-up online businesses
Over 300 students from different colleges and universities recently converged at the Megatrade Conference Center to participate in the first EVER UREKA E-Cadet Program to learn more about e-Commerce, Digital Marketing, and Personal Branding.
The UREKA E-Cadet Program, brought by UnionBank of the Philippines (UnionBank) and its consortium partners, is the first of its kind e-Commerce training for college students. It aims to teach the Business, IT, and Computer Studies students the dynamics of setting up an online business.
The Program involves onboarding and converting traditional entrepreneurs from the "brick and mortar" business model to "brick to click", via a complete and one-stop online shop setup. The Program also covers how to recruit SMEs, and the process of setting them up online on a full-serviced platform, complete with a payment gateway and a logistics partner.
The Program aims to expose the E-Cadets to a more practical ecosystem of e-Commerce. This initiative not only supports DTI’s mandate to deliver 100,000 SMEs to e-Commerce by year 2020, but also to help students have a viable source of income in the near future.
“What we want to happen is for our MSMEs to try e-Commerce and be confident enough to market [through] it. And I believe that they would be confident with the E-Cadets, who can help them really set this up, teach them how to do it, make them more confident, because they know that there’s someone to help them would really be a good way to do this. And we will be able to achieve what we want to happen by 2020 or even earlier,” said DTI Usec. Zenaida Maglaya
“For us in UnionBank, the UREKA E-Cadet Program is just one avenue where we re-affirm our commitment to empower the Filipino Entrepreneur to succeed. Youth, after all, is the future of our country and what better way to involve them in nation-building and inclusive economic growth, than inviting them to be UREKA E-Cadets,” said EVP and Head for Strategic Partnerships, Genju Lapez.
The students had the chance to learn from industry leaders, Ms. Eireen Diokno-Bernardo, Blogger & Digital Marketing Expert; and Mr. MJ Panganiban, e-Commerce Expert, as well as Keynote Speakers Genaro Lapez, UnionBank Executive Vice President; Ms. Sheila Lina, Shopinas President & CEO; Ms. Yasmin Vasquez, Air21 Division Head; and Ms. Elizabeth Hernandez, Facebook's Head of Public Policy-APAC.