Lafferty Group awards UnionBank OmniPass
for Best Credit Card Product Innovation and EON CyberCard
for Best Debit Card


UnionBank received two awards last night at the Lafferty Group’s Southeast Asian Payment Card Awards 2009 held in Jakarta, Indonesia.  The Bank was recognized as the Best Credit Card Product Innovation for UnionBank OmniPass Visa (the Bank’s travel card) and the Best Debit Card for EON CyberCard -- both under the National Awards Category. EVP-Retail Banking Center Head Edwin Bautista and SVP-Credit Cards General Manager Manuel G. Santiago, Jr. received the awards. They were joined by Credit Cards Product Manager Mags M. Vazquez.

UnionBank OmniPass Visa, a credit card for frequent and aspiring travelers in the country, offers miles and travel rewards on air, land and sea.  It allows cardholders to redeem their travel points via their "airline of choice" and offers various travel-related privileges.

EON CyberCard is now popularly used as a payment facility of online shoppers and tech-savvy Internet users.

The awards are particularly significant because these reflect the voice of the consumer – being based on consumer market research across the country. Cardholders have ranked their choice of cards based on features and benefits, cardholder services, product conditions and brand value.

Both OmniPass and EON products are reflective of the Bank’s thrust for innovation.

Lafferty Group is a provider of customized, high value research, market intelligence and advisory services to senior management in the financial services industry worldwide.  It has recognized the key and necessary shift in the Cards marketplace - from product and service proliferation towards the honing of a smaller number of products and services tailored to suit customers.  The Group just launched the first, ground-breaking and unprecedented card awards program to recognize card issuers that cardholders believe offer the best customer experience.